Never bet against “Crazy Rich Asians.” Jon M. Chu’s Cinderella-esque comedy set in Singapore among upscale Chinese is number one with the weekend. Last night the terrifically funny film made $7.6 000 0000, bringing its total since Wednesday to $16 million. By tomorrow night, another $14 million or over are going to be added.
“Crazy Rich Asians” has developed into a phenomenon, but virtually no surprise. Warner Bros. marketing was very clever configuring it for weeks and weeks. The smell of success was in the atmosphere, that’s for certain. Releasing mid week also helped, since there was no other in existence except “The Meg,”which already had its big launch, “Mission: Impossible,” already basically spent from the audience, and the rather more serious Spike Lee hit, “Blackkklansman.”
“Crazy Rich Asians” may just be called “Chi-nasty,” as with the Chinese form of it show “Dynasty.” On its face, it’s a straightforward story of any girl with the wrong side on the tracks who thinks she might marry in a rich, exclusive family. Passes away . could be the wicked mother on the potential groom who doesn’t think she’s well enough on her behalf son or even the family. We’ve been here before many times.
The screenplay, frankly, is clunky. It reads like “My Big Fat Chinese Wedding.” Several of the materials are cringe-worthy. It’s a fish due to water story, true. But an an examination of the culture foreign to us in the west, it is no “Slumdog Millionaire” the slightest bit.
And yet, “Crazy Rich Asians” delivers a lot that may be unexpected. It’s about empowerment, for starters. Young women can identify with getting the key character, Constance Wu’s Rachel, isn’t victim. She rises to the 0ccasion and meets her enemy– potential mother in law played to the hilt by Michelle Yeoh–and vanquishes her. In addition there are nicely orchestrated subplots with the supporting characters, and also a knockout comedy turn by Awkwafina in their own second success of this year (the primary was “Oceans 8”).
Mostly, you leave “Crazy Rich Asians” at a high note. The viewers feels great. Nearly they need a sequel, they need to visit Singapore. It’s the best PR they’ve gotten ever since the days gets hotter was well known for punishing tourists by caning.
Chu’s latest job is directing the film form of Lin Manuel Miranda’s “Inside Heights.” Considering that we’ve seen what he can actually do, that project looks substantially more exciting. See it on!