Rolling Stone magazine still gathers no moss. Recently purchased by Penske Media (Variety, Deadline), the once premier rock mag is cutting its annual variety of issues by two — to 12– all night monthly. Previously, Rolling Stone was bi monthly, as in two times a month, for all of 50 year run.
The new annual subscription price have been set for a whopping $59.99, with individual issues costing $9.99. That’s up by 10 bucks each year.
To make Rolling Stone competitive, Penske has hired lots of new people. They’ve also published their first new downside to a photograph of an pregnant, tattooed Cardi B buying a loving kiss from her husband, Offset. (If your Rolling Stone reader from 1975 stumbled on this story a la “Into the Future” they’d be laughing harder than Marty McFly.)
Rollingstone.com, that is eminently readable, has experienced just a little uptick in clicks since April. and it’s ranked 485 on alexa.com, which is very good. To ensure the website is traffic generation, it has a clean look, and record companies– what’s left of them– still like to debut videos there since there are not one other music magazines except Billboard (of Penske’s rivals, and a lot more tipped to your trade).
So on Rolling Stone rolls. The occasions of Chet Flippo, Ben Fong Torres, Timothy White, Hunter S. Thompson, et al is gone forever. The secret might be to try and make a new gestalt with the 2020s, if there might be one. That means walking the distinction between worship to classic rock and understanding of the latest stars. The Cardi B cover seems as if a pace in the right direction. (With one another Vanity Fair has Kendrick Lamar on its cover. It’s a superb ne world!)